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The practical guide to discovering the rules of our superconnected world through the science and sociology of networks.
In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect—a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people?
Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components—strong relationships, weak relationships, and hubs—that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.
- Sales Rank: #943017 in Books
- Published on: 2010-08-23
- Original language: English
- Number of items: 1
- Dimensions: .95" h x .10" w x .65" l, 1.08 pounds
- Binding: Hardcover
- 304 pages
From Publishers Weekly
Entrepreneur Koch (The 80/20 Principle) and investor Lockwood break down the three types of connection--strong links: long-lasting relationships with friends and family; weak links: relationships with acquaintances; and hubs: the junction of several strong and weak links, such as businesses, social circles, schools, nations. The rock stars of social connections and networking are the eponymous "superconnectors"--individuals and businesses who are disproportionately connected (and significantly more successful as a result)--and their specific talents hold far-reaching implications for market structure, strategy, and industrial policy. Through lively case studies and stories, the authors explore how the Internet has changed links, the new rules and characteristics of a hyperlinked society, and how firms and individuals can benefit from the all-important weak links. Weak links, or casual contacts, are a crucial resource; requiring little work or effort, these relationships "deliver enormous dividends," and this smart and thought-provoking analysis explains how individuals and businesses can harness their power for almost any kind of professional advancement.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Superconnect is not your typical self-help book.... If they are right, we actually have something to look forward to: entrepreneurs who know how to co-operate with other people."�
— National Post
"Richard Koch and Greg Lockwood guide the reader through the fascinating world of weak and strong links, with clarity and purpose.... Going far beyond the basics of networks, the authors share a vision of how casual connections can be actual lifechanging events for people. One meeting can indeed change a person's entire future."
— Business News Online
About the Author
Richard Koch has started several valuable network ventures and is the author of The 80/20 Principle, an international bestseller. He lives in Portugal.
Greg Lockwood is an investor specializing in network businesses. He lives in London.
Most helpful customer reviews
10 of 10 people found the following review helpful.
Non-obvious, powerful laws for success
By T. Butler-Bowdon
Fascinating and powerful book that shows how success is never simply down to your intrinsic talents or worth, but whether you are able to use the power of `hubs' and `networks' to achieve your aims.
The hubs that we choose to get involved with (for example, the company that we work for) are crucial for our success. Join a fast rising firm in a growing industry, and it will be difficult not to do very well.
Smart people choose jobs, activities or places to live that will expose them to a wide range of people and ideas, because they know that one of these `weak links' can be the source of their own defining idea or enterprise. Once upon a time we lived in villages where we knew perhaps 100-200 people. This small world limited our opportunities in every way, whereas today our lives are richer because we are exposed to people and ideas from everywhere.
The book is full of great tips on business strategy, as you would expect from Koch. One of the surprising things he notes is that online business is more monopolistic and concentrated than regular commerce. In search engines, for instance, there is really only Google, in online communities there is now really only Facebook. Thus the creation of such hubs, with their vast promise of wealth and influence, is the obvious goal of the entrepreneur. In such ways we can use network effects to our own advantage - but if we are not aware of network and hub theory in the first place, we are flying blind.
Many of the ideas Koch talks introduces us to are counter-intuitive, but once we own them we have a tremendous advantage.
9 of 9 people found the following review helpful.
A great push towards a major opening up of your life
By Magalini Sabina
Richard Koch, famous for the marketing of the 80/20 principle, initially identified by V.Paretro, now, together with Greg Lockwood, exploits and diffuses Granovetter's ideology of "The Strength of Weak Ties", the famous paper that initiated a whole new chapter of social science ideology. In this very nice and easily readable book, Granovetter's principle of the sociological importance in the modern connected world of weak ties, is integrated to a new way of considering society as a network of spokes and hubs. Actually, the extreme originality of this work, because, original it is, resides in the combination of a well accepted idea with the ongoing evolution of communication technology.
The book is structured in thirteen chapters that address many already known and discussed issues such as the concept of the Small World, the existence of Superconnectors (individuals that have the capacity of making many weak ties and utilizing them to raise interpersonal relationships), Hubs and their meaning at individual and societal level, the importance and real meaning of Cyberspace, the detailed description of the importance of Networks in society, how Business relates to all these issues, and how Business has contributed to build sociological principles that may apply to our singular existences. A last chapter is dedicated on how networks and superconnectors can actually act in reducing poverty both in first world and third world realities. Each chapter has a summary of the state of the art of the issue and is followed by a number of interviews and personal experiences of various active members of society, which make the reading very vital and stimulating.
Basically the concept goes that weak ties work better for expansion of job opportunities and the evolution of society than strong ties, which often limit and trap initiatives and creative thinking. But as a corollary to this initial concept, the authors also explore the importance of Hubs in the diffusion of ideas. An enlightening historical example is that of Paul (for Christ) and Lenin (for Marx) as creators of hubs that actually did the marketing of the ideas invented by the predecessors.
This book is conceived in the context of business world, however it can be useful for anyone at every level. It incredibly gives a push towards a major opening up of mentality and social behavior and positively affects the way we think.
7 of 7 people found the following review helpful.
Superconnect is a Gem
By Lady Falcon
This is a jewel of a book, and goes very well with Richard Koch's practical masterpiece, "The 80/20 Principle". I have applied the precepts of increasing my "hubs" or contact groups and have seen powerful and happy results in less than 3 weeks! This author has the unusual capacity of writing fun, easy to read books that are deeply transformational and very practical. You see results FAST. Any single chapter is worth the price of the book. A must for any success seeker and a pleasure to have in any library. This is the PERFECT lunch companion book. I dare you to buy it, you'll be very happy you did!
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